Which logo works best on workwear?

A logo on workwear needs to be recognisable, even when someone is moving or standing a few metres away. A design that looks sharp on a screen does not always work equally well on a work jacket, polo shirt or T-shirt.

Keep your logo clear

Simple shapes, legible lettering and sufficient contrast make the difference. A dark logo is barely visible on black or navy workwear. A lighter version often works better. Do you have multiple versions of your logo? Choose the one that stands out best against each garment colour.

Thin lines and small text can be difficult to reproduce with embroidery. Printing also has its limitations. Have the details checked beforehand to make sure they remain clear at the chosen size.

How big should a logo be?

There is no standard size that works for all types of workwear. A chest logo is generally compact. The back offers more space, making the logo easier to recognise from a distance. Consider the shape as well: a wide wordmark requires different proportions than a square symbol.

The often-mentioned 70 cm² requirement comes from Dutch tax regulations for workwear. It is not a general design requirement. Under certain conditions, this rule may apply to clothing that can also be worn privately.

Printing or embroidery?

Printing offers plenty of options for colours and larger designs. Embroidery stitches the logo into the fabric using thread, creating a different finish. The right choice depends on the fabric, the design and how the clothing will be used.

Consider the available space

Pockets, seams, zips and reflective elements can limit logo placement. With certified protective clothing in particular, the protective surface must remain intact. In these cases, logo placement is not simply a design decision.

Want to give your team a recognisable look? Find out how to design custom workwear with attention to logos, colours and comfort.