Tricorp official partner of KRC Genk

Tricorp Workwear is proud to announce that we will be the official clothing partner of KRC Genk for the next two seasons. From this season onwards, all stewards, catering and event staff in and around the Cegeka Arena will be provided with our sustainable, comfortable and representative work clothing during match days.

Perfect match with the vision of KRC Genk

The collaboration fits seamlessly with the club's philosophy: everyone who contributes to the overall experience on match days deserves high-quality support. Thanks to Tricorp, KRC Genk employees are now uniformly and recognizably dressed in work clothing that is not only stylish and comfortable, but also fully tailored to their tasks and responsibilities.

“On match days we expect top performances from all our employees, both on and off the field,” says Sem Franssen, Head of Business at KRC Genk. “This includes feeling good in what you wear – literally and figuratively.”

Innovation, sustainability and comfort

Tricorp is a leading player in the European market for professional workwear and profiles itself internationally as a sports sponsor. With activities in more than 18 countries and a network of 1,800 dealers, Tricorp has a strong focus on innovation, customization and sustainability.

The new work clothing for KRC Genk is of course sustainably produced. Attention is paid not only to the use of materials, but also to fair production, comfort, functionality and safety.

“For us, the collaboration with KRC Genk is an important step in our European growth strategy,” says Dieter De Clerq, Export Manager at Tricorp. “The international image and strong identity of the club fit perfectly with our brand. Together we strengthen our position in Europe and offer work clothing that helps professionals to perform optimally.”

Building experience together

With this collaboration, Tricorp Workwear and KRC Genk are committed to quality, comfort and appearance - both for the people on the field and for everyone behind the scenes. The partnership lays the foundation for a sustainable relationship in which experience and professionalism go hand in hand.