Tricorp Workwear, Dutch market leader in workwear, and Haas F1 Team are pleased to announce today their new collaboration.

Tricorp Workwear is joining forces with Haas F1 Team, by announcing a major partnership for the coming seasons. Tricorp Workwear becomes an Official Partner and will equip the drivers off-track, as well as the technical and operational teams, with modern and sustainable workwear so the team will look like a team, and therefore can work like a team. This contract also covers the Haas F1 Esport Team and the merchandise.

For this new partnership, Tricorp Workwear will use their sustainable collections for the team kit: teamwear, fanwear and hospitality. The Dutch brand will rely on their own distribution network, as well as the distribution network of Haas F1 Team to distribute these collections to fans all over the world.

For more than 10 years, Tricorp Workwear has worked closely with several teams withing the race sport, starting with a partnership with Tom Coronel (WTCR, WTCC, and TCR), HWA Racelab (formerly active in Formula 3, and Formula E, currently active in Formula 2), and is now expanding their activities in collaboration with Haas F1 Team in Formula 1. Besides their partnerships in racing sports, Tricorp Workwear has also several partnerships with teams active within the Dutch soccer competition “Eredivisie”, such as Willem II (before 2020) and PSV (currently). Moreover, Tricorp is the main sponsor of the Dutch Ice hockey club Tilburg Trappers, which is competing in the German DEL 3 competition. Thanks to these strong partnerships and products that connect teams and combine sustainability with sports, Tricorp Workwear has increased brand awareness and reputation on and off the pitch.

For this first collaboration, Tricorp Workwear and Haas F1 Team have joined forces to design products that combine brand DNA, fashion, sustainability and comfort, while respecting the history and identity of the Haas F1 Team.

Gertjan van Eck, Tricorp Workwear:

“Wij zijn enorm trots op de samenwerking die wij met Haas F1 Team zijn aangegaan, waarin wij hun prestaties kunnen verbeteren door middel van onze werkkleding. Met deze nieuwe samenwerking zetten wij voet aan de grond in de prestigieuze wereld van de formule 1. We kijken enorm uit naar het aankomende seizoen en verheugen ons erop om de nieuwe merchandise aan de fans te presenteren. Look like a team, work like a team.”

''We are extremely proud of the partnership that us and Haas F1 Team have entered into, in which we can improve their performance with our workwear. With this new partnership we will gain a foothold in the prestigious world of Formula 1. We are looking forward to the upcoming season and to presenting the new merchandise to the fans. Look like a team, work like a team."

About Haas F1 Team

About Haas F1 Team

The Haas F1 Team has been active in Formula 1 since 2016 and is the youngest team in the racing series as well. The team of Haas is based in England (Banbury), Italy (Maranello) and America (Kannapolis). The team is owned by Gene Haas, president and sole shareholder of the American company Haas Automation, which manufactures high-performance machinery. The day-to-day management of the Haas F1 Team is the responsibility of Günther Steiner, a motorsport engineer and icon within the world of Formula 1. Steiner was introduced to the general public in the popular Netflix series Drive to Survive. The two drivers of the team are Mick Schumacher, son of the undefeated Formula 1 world champion Michael Schumacher, and Nikita Mazepin. Both talented drivers made their Formula 1 debuts last year and are primed to finish in the top 10 next year. Besides being a successful team with a lot of potential, Haas F1 Team has entered into an intensive collaboration with Ferrari, which competes as a top team in Formula 1. With this new partnership Haas F1 Team hopes to perform even better next year.

Cas Bekkers
Tricorp Workwear
Marketing & Sponsoring
T: +31 (0)6 22 09 84 61


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