Tricorp Workwear is proud to announce that we will be the official clothing partner of KRC Genk for the next two seasons. Starting this season, all stewards, catering and event staff in and around the Cegeka Arena will be provided with our durable, comfortable and representative workwear on match days.

A perfect match with KRC Genk's vision

The partnership fits seamlessly with the club's philosophy: everyone who contributes to the overall experience on match days deserves high-quality support. Thanks to Tricorp, KRC Genk employees will now be uniformly and recognizably dressed in workwear that is not only stylish and comfortable, but also fully tailored to their tasks and responsibilities.

“On match days, we expect top performance from all our employees, both on and off the field,” says Sem Franssen, Head of Business at KRC Genk. “That includes feeling good in what you wear, literally and figuratively.”

Innovation, sustainability, and comfort

Tricorp is a leading player in the European market for professional workwear and has a strong international profile as a sports sponsor. With operations in more than 18 countries and a network of 1,800 dealers, Tricorp has a strong focus on innovation, customization, and sustainability.The new workwear for KRC Genk is, of course, sustainably produced. This means that attention is paid not only to the use of materials, but also to fair production, comfort, functionality, and safety.“The collaboration with KRC Genk is an important step in our European growth strategy,” says Dieter De Clerq, Export Manager at Tricorp. “The club's international appeal and strong identity are a perfect fit for our brand. Together, we are strengthening our position in Europe and offering workwear that helps professionals perform at their best.”

Building an experience together

With this collaboration, Tricorp Workwear and KRC Genk are jointly committed to quality, comfort, and image, both for the people on the field and for everyone behind the scenes. The partnership lays the foundation for a lasting relationship in which experience and professionalism go hand in hand.